10 trailblazing Taiwan design brands exhibit as Fresh Taiwan at NY NOW Summer 2019 this August. The 10 brands purvey a wide variety of products, ranging from digital lomography cameras by PAPER SHOOT, to classic children’s toys by eguchi toys, leather fashion accessories by Kamaro’an and Studio Smoll, chic hi-fi systems by CELIA&PERAH, organic home decor by Yenchenyawen design studio, stationery and accessories by 22STUDIO and ystudio, and elegant tabletop items by Kanari and Mordeco. This is Fresh Taiwan’s fourth year at NY NOW, exhibiting in Level 3 / HOME: Accent on Design — Booth: 3712.
Fresh Taiwan launched in 2012, organized by Taiwan’s Ministry of Culture and executed by Taiwan Design Center, to elevate the profile of Taiwan’s design industry at international trade fairs. This year, Fresh Taiwan brandishes a new, highlighter pen-inspired logo, which universally communicates Fresh Taiwan’s mission; to highlight the best of Taiwan design around the globe. Year-on-year, Fresh Taiwan design brands continue to excel at NY NOW. This year, Studio Smoll has been nominated to take part in the ‘sustainability: design for a better world’ exhibition that gathers together environmentally-conscious and socially-responsible brands from around the world. Studio Smoll has also been shortlisted for the Eco Choice Awards. Last year, the Fresh Taiwan pavilion welcomed buyers from New York’s Solomon R. Guggenheim Museum and Cooper Hewitt Smithsonian Design Museum, Washington DC’s National Gallery of Art and National Building Museum, California’s SFMOMA and San Diego Museum of Art, the US’ biggest chain bookstore Barnes & Nobles, NYC-based online gift shop Uncommongoods, men’s shopping blog Cool Material, and German stationery brand Kaweco. This is Fresh Taiwan’s first international event in 2019, and later in the year it will head to Maison et Objet Paris and Style Bangkok Fair.
Fresh Taiwan at NY NOW Summer 2019
The NY NOW Summer Market is where US and multinational retailers go to discover the hottest home, lifestyle, and gift products from all around the globe. Founded in 1928, the biannual trade show is held in January and August, and it attracts over 2,300 exhibitors and over 25,000 attendees, including retailers from 50 US states and 70 countries. The past three years have brought great success for Fresh Taiwan design brands, who’ve secured deals with major retailers and corporate buyers. Shooting for a fourth successful year at NY NOW, Fresh Taiwan is making lots of noise and reeling in big opportunities. To find out more about Fresh Taiwan, please visit the official website: https://ccimarketing.org.tw/en
WHEN: August 11-14
WHERE: Jacob K. Javits Convention Center, NYC
BOOTH: Level 3 / HOME: Accent on Design — 3712